Invite us to tender
ru  en  
Office in Moscow
+7 (495) 797-36-77
Office in Saint-Petersburg
8 (800) 500-04-10
Office in Kaliningrad
+7 (911) 457-62-19

Sales Auxiliary of Right Color Boost Sales

Australian scientists have recently launched the experiment: the participants claimed that coffee in a white or a blue cup was much more delicious than one in a transparent glass. This experiment proves that our perception of taste is connected with our perception of color. There are earlier researches with the same result. Therefore, for example, it was discovered that pink or violet package intensifies the taste of chocolate, because majority of people associate these colors with sweets. Mineral water in a blue bottle is better to deal with thirst, and water in a pink bottle seems sweeter.
Moreover, the color of the package has impact on sales: they grow if dull and cold colors are replaced with soft and moderately bright ones. Colors, sounds and tactile sensations affect your nerves ant then cause subconscious reactions. Knowledge of these facts helps a lot of businessman in sales promotion.