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Merchandizing is a complex of activities held in the selling area in order to promote certain goods, brands or packages. Merchandizing is also a system of technologies aimed to build up an effective communication between the customer and the product at the selling points.
Outsourcing is a process presuming that a company delegates some of their business processes or manufacturing functions to another company, specializing in appropriate field, according to appropriate contract.
Outstaffing is a practice by which the employee of the customer company is officially discharged from their staff and officially employed by the contractor company. As a result, the employee in fact keeps his or her position and functions but it is the contractor company that takes on the responsibilities of the employer.
BTL is a complex of various marketing communications, which differs from direct advertising by its impact and the range of means to deal with the target audience. BTL includes sales promotion, merchandizing, direct mail, exhibitions etc.
Inventory control is an independent inspection, evaluation and certification of the fact of presence and proper condition of the commodities according to the papers.

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